Shopping Cart  0 items
new balance vazee,new balance 574 classic,new balance fresh foam,new balance m530,new balance 501
  • Home
About New Balance

New Balance

New Balance was founded in 1906 by Willem J. Riley in Boston. Initially, New Balance started making insoles. But very soon this followed the first New Balance shoes. In the early 1940s, New Balance began to manufacture shoes by hand. The great success came in 1961 when the Trackster model appeared on the market. It was the first gym shoe with a wavy sole. The shoe was available in different widths, which is still one of the benefits of New Balance shoes today. The product is always central to New Balance, the statement "Endorsed by No one" explains this. This means that when a product is good, it is sold for its quality and not because it is carried by a superstar.
New Balancesneakers summer collection 2017

In addition to the fact that New Balance is big in producing running shoes and hiking shoes, it has a big retro running sneakers collection today. These New Balance sneakers are based on classic sports shoes from the '80s and '90s.
In the sneaker store of Sooco we have an extensive collection of New Balance ladies, gentlemen and children. One of the best-known and most well-behaved models is the New Balance 574. This 80's running sneaker features the well-known ENCAP sole, which makes it very comfortable. New Balance shoes are available in different colors. Are you striking? Or choose some pastel sneakers like baby blue or moss green. New Balance sneakers can be combined well with a tough jeans or short, but also with a dress.